My latest reading list

Pages: 102
Genre: Business Skills | Non-Fiction | Marketing & Sales
Warnings: None
Purchase: Amazon

Book Summary

Growing your business sounds easy. But successful sales and marketing is hard.

Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back. Learn how to market more convincingly, sell more successfully, and manage more effectively.

In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth.

By highlighting powerful examples, we’re given a comprehensive overview of sales management, sales tips, marketing management, and marketing tactics.

No matter if you’re selling products, services, or an idea, Sticky Sales and Marketing teaches why some sales and marketing techniques work—and others don’t—and what impacts the bottom line the most.

Through insightful stories and examples, you’ll learn how to:

• Close more sales and gain repeat clients.
• Understand the keys to a high-producing sales team.
• Know what marketing channels will work best for you.
• Apply marketing tactics proven to work.
• Feel confident in your sales and marketing ability.

Sticky Sales and Marketing will not only teach you the building blocks to marketing that sticks, but how to escape marketing failures that could hurt your reputation and your business.

With the right plan and process, you can become better at marketing without resorting to scammy tactics or poorly executed strategies.

Let Sticky Sales and Marketing show you how to pursue sales and marketing with more confidence and greater success.

Rating

2/5

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My Thoughts

Peter comments that when people put a salary expectation that is either too high or too low, it can disqualify them for the reasons that he gave. I do not agree with him at all on this. When you are looking for a job you are usually nervous and are usually terrified that you give the wrong amount, usually too high, and then they won’t hire you because they can’t afford you. This does not mean that they are slackers or don’t really want the job. I think you are losing out on a lot of good staff by being so full of nonsense. How should they read your mind as to the perfect amount? So, if it’s too high, you’re not hiring them and if it’s too low, you’re not hiring them. That just makes me feel like he must be a very difficult person to please doesn’t matter what you say.

I home-schooled my daughter and she did business studies. The way Peter put some of the information out in this book is as if he’s addressing students in High School and not business people.
I enjoyed the stories about the Retail Sales experiences that he had with his daughter. I have experienced it many times but I usually don’t just accept their lack of service. This is one of the things that will be drummed into my staff one day. And if a client tells me otherwise, they will have a disciplinary hearing and it will be in their contracts.

I think the retail service declining levels are also because of shops that have been franchised and they don’t bother hiring the right people for the job. As long as they reach their quota then they don’t care. This can sink a business. Peter mentioned that retail outlets are under pressure from online outlets but that is not true in South Africa. In South Africa, people are very weary of purchasing online and prefer to go to retail outlets.

I feel like this book was written in the early 90s and was slightly revised a little later with a new cover. No new information was given, it’s everything I’ve heard before. The stories were interesting though. Unfortunately, I didn’t enjoy the read and my attention was not held. If you want to learn about sales and marketing and you have not read anything else before, then this book will help you.

Have you heard about this book? Would you like to read it?
What do you think about it?

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